INNOVATIVE THOUGHTS: EDUCATING OUR WAY INTO THE FUTURE by Sarah Firisen

值得参考的另一种教育哲学。

I have spent a lot of time recently thinking about corporate innovation; how to define it, how to inspire ideation and how companies can move forward in their implementation of ideas. And the more I read and think about innovation, the more I realize that something far greater is at stake here than just the ability of US companies to create new product lines and services during a recession. I want to make the case that there is a fundamental, philosophical problem with the US education system, and that if the current educational trends for most of the children in the US aren’t addressed, then the ability for this country to generate innovative scientists, politicians and business leaders out of future generations will be drastically undermined. The extent to which this is a valid concern was highlighted in the recentNewsweek-Intel Global Innovation Surveyand its companion article.

Some of my basic premises are drawn from Daniel Pink’s A Whole New Mind and Thomas Friedman’s The World is Flat, both of which I thoroughly recommend. My premises are as follows:

A combination of technological advances and globalization have increased outsourcing and automation of tasks to the point where soon, any rule-based, linear thinking business activity that can be outsourced to a computer process or to another country will be. Countries, like China and India, have highly educated populations who are increasingly able and willing to perform the white-collar jobs of Americans and Europeans at a fraction of the cost, and these are only the most recently successful recipients of outsourcing, other countries are quickly catching up. Technological advances have meant that the outsourcing of this work can often be seamless and transparent to the end-user. In addition, time-differences enable companies to have a 24-hour workforce without paying anyone overtime to work a night shift.

When I’ve suggested to friends in the accounting field that this is precisely the kind of very left-brained, linear field that is in danger they have touted the constantly changing accounting rules as evidence that there are aspects of this field, audit for example, that will always be safe from total automation. To these people I have only one thing to say: TurboTax. Personal income tax laws change every year and all this means is that Intuit, who make TurboTax get to sell a new version of the software every year. This is still better value, for most people, than paying an accountant.

The real opportunity the US has to continue to be a dominant economic force in the new economy lies with its proven track record for inventiveness and innovation. This NPR story is very illustrative of my point; while almost all of the components of Apple’s iPhone are made and assembled in Asia, the lion’s share of the profit from each sale remains in the US, “[Apple] gets as much as half the profit for every gadget it sells. That's because Apple creates and designs things -- that's where the real money is. And the best jobs.”

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