DANIEL KAHNEMAN: THE KING OF HUMAN ERROR
Michael Lewis in Vanity Fair:
More here.
WE HAVE all cringed watching friends and family make terrible decisions, and been tempted by visions of the pain spared if we could only make them follow our advice. The same feeling motivates well-intentioned technocrats to take charge of the public: people are plainly making sad blunders they will regret.
Economist Richard Thaler and legal scholar Cass Sunstein (now a senior policy-maker in the Obama administration) present the latest, and subtlest, version of this temptation in their influential work on "nudging" people into making wiser choices. They argue that wise decision-makers should tweak the options and information available so that the easiest choice is the right one. For example, this can guide people to donate their organs if they die unexpectedly by making organ donation an opt-out rather than an opt-in choice. And it can encourage people to plan for their pensions by making pension contributions automatic for everyone who does not explicitly opt out of the system.
"Nudging" is appealing because it provides many of the benefits of top-down regulation while avoiding many of the drawbacks. Bureaucrats and leaders of organisations can guide choices without dictating them. Thaler and Sunstein call the approach "libertarian paternalism": it lets people "decide" what they want to do, while guiding them in the "right" direction.
Much criticism of this approach comes, in fact, from libertarians, who see little difference between guiding a person's choices and eliminating them. A nudge is like a shove, they argue, only more disreputable because it pretends otherwise. The real problem, though, is that Thaler and Sunstein's ideas presume good technocrats can use statistical and experimental results to guide people to make choices that serve their real interests. This is a natural belief for scientists and intellectuals, especially those who see the awful ways scientific knowledge is abused politically, and think life would be better if scientists had more authority.
However natural, though, this won't work because libertarian paternalists are often wrong on the underlying social science.
Embodied cognition, the idea that the mind is not only connected to the body but that the body influences the mind, is one of the more counter-intuitive ideas in cognitive science. In sharp contrast is dualism, a theory of mind famously put forth by Rene Descartes in the 17th century when he claimed that “there is a great difference between mind and body, inasmuch as body is by nature always divisible, and the mind is entirely indivisible… the mind or soul of man is entirely different from the body.” In the proceeding centuries, the notion of the disembodied mind flourished. From it, western thought developed two basic ideas: reason is disembodied because the mind is disembodied and reason is transcendent and universal. However, as George Lakoff and Rafeal Núñez explain:
Cognitive science calls this entire philosophical worldview into serious question on empirical grounds… [the mind] arises from the nature of our brains, bodies, and bodily experiences. This is not just the innocuous and obvious claim that we need a body to reason; rather, it is the striking claim that the very structure of reason itself comes from the details of our embodiment… Thus, to understand reason we must understand the details of our visual system, our motor system, and the general mechanism of neural binding.What exactly does this mean? It means that our cognition isn’t confined to our cortices. That is, our cognition is influenced, perhaps determined by, our experiences in the physical world. This is why we say that something is “over our heads” to express the idea that we do not understand; we are drawing upon the physical inability to not see something over our heads and the mental feeling of uncertainty. Or why we understand warmth with affection; as infants and children the subjective judgment of affection almost always corresponded with the sensation of warmth, thus giving way to metaphors such as “I’m warming up to her.”
Embodied cognition has a relatively short history. Its intellectual roots date back to early 20th century philosophers Martin Heidegger, Maurice Merleau-Ponty and John Dewey and it has only been studied empirically in the last few decades. One of the key figures to empirically study embodiment is University of California at Berkeley professor George Lakoff.
Lakoff was kind enough to field some questions over a recent phone conversation, where I learned about his interesting history first hand.
The simplest description of a black hole is a region of space-time from which no light is reflected and nothing escapes. The simplest description of consciousness is a mind that absorbs many things and attends to a few of them. Neither of these concepts can be captured quantitatively. Together they suggest the appealing possibility that endlessness surrounds us and infinity is within.
But our inability to grasp the immaterial means we’re stuck making inferences, free-associating, if we want any insight into the unknown. Which is why we talk obscurely and metaphorically about "pinning down" perception and “hunting for dark matter” (possibly a sort of primordial black hole). The existence of black holes was first hypothesized a decade after Einstein laid the theoretical groundwork for them in the theory of relativity, and the phrase "black hole" was not coined until 1968.
Likewise, consciousness is still such an elusive concept that, in spite of the recent invention of functional imaging - which has allowed scientists to visualize the different areas of the brain - we may not understand it any better now than we ever have before. “We approach [consciousness] now perhaps differently than we have in the past with our new tools," says neuroscientist Joy Hirsch.
"The questions [we ask] have become a little bit more sophisticated and we’ve become more sophisticated in how we ask the question," she adds - but we're still far from being able to explain how the regions of the brain interact to produce thought, dreams, and self-awareness. “In terms of understanding, the awareness that comes from binding remote activities of the brain together, still remains what philosophers call, ‘The hard problem.'"